A huge project involving the redrawing of the Barclays logo and brand assets toolkit as well as projects such as the Canary Wharf takeover.
The logo suite comprised the logo and logotype, a strapline version and eight sub brand versions as well as three supporting logos.
All logos were required in Pantone, CMYK, Mono and RGB colourways in various formats, EPS, JPEG, GIF and PNG.
Online Barclays guidelines. Working closely with the web production company with varying templates to layout and produce all the graphic elements for the website. Excellent housekeeping and file naming is essential with a project of this scale.
These examples represent approximately 10% of the Barclays image library that were retouched and lovingly cut out to sit on colour backgrounds with consistent bedding shadows. Some simple, some very complex, spokes, feathers and hair a speciality.
The complex make up and layering of credit cards means a lot of testing and consulting with the card producer especially when you’re dealing with metallics, sparkly pearlescent finishes and one off core colours.